For the 2025/26 season, Juventus unveiled a bold reinterpretation of their visual identity with the new fourth kit, created in collaboration with adidas and Milan-based Studio Sgura. The release marked a distinctive moment in the club’s design evolution, blending football heritage with contemporary fashion sensibilities. Rooted in tradition yet presented through a modern lens, the Juventus 2025/26 fourth shirt explores what happens when legacy and creative vision move in the same direction. More than an alternative strip, this is a concept-driven piece that bridges performance and aesthetic research.
Design and Technical Features
The defining feature of the Juventus 2025/26 fourth kit is the transformation of the club’s iconic black and white stripes. Traditionally vertical, the stripes are presented here in a horizontal hoop design — a significant departure from convention while retaining the unmistakable Bianconeri color palette.
The shirt features:
- Black and white horizontal hoops
- Red numbers, referencing 1990s Juventus kits
- No player names on the back
- Long sleeves with a polo-style collar
- Clean proportions and minimal graphic interference
The long-sleeve silhouette represents a return to a classic football aesthetic, reintroduced with a contemporary attitude. The polo collar enhances the structured look, reinforcing the balance between sport and lifestyle.
From a technical standpoint, the Authentic Sgura edition is crafted from 100% recycled polyester. As part of adidas’ performance range, the match-version shirt is designed for elite-level wear, combining lightweight construction with moisture-management technology to ensure comfort and breathability on the pitch.
Notably, the Studio Sgura branding appears subtly inside the collar, while adidas maintains primary logo visibility, preserving the performance identity of the garment.
History and Inspiration
The inspiration for the 2025/26 fourth kit traces back to the 1996/97 season. During that period, Juventus explored a horizontal interpretation of their stripes in a conceptual pre-match design. However, the pattern was never used in official competition.
Nearly thirty years later, that experimental vision returned — this time ready for the field.
By reintroducing horizontal stripes, Juventus, adidas and Studio Sgura revisited a lesser-known chapter in the club’s visual archive. The project does not alter the club’s colors, but instead rethinks their orientation and rhythm. The result is a design that preserves identity while shifting perspective.
The broader adidas x Juventus x Studio Sgura collection frames football as a form of art. Vision, movement and design intersect to express both personality and performance. Studio Sgura’s aesthetic language — characterized by clean lines, balanced proportions and understated confidence — merges with Juventus’ unmistakable identity, creating a piece that lives between sport and contemporary fashion culture.
Usage and Debut
The Juventus 2025/26 fourth kit was officially launched on February 20, 2026. It made its on-pitch debut on February 21, 2026, when Juventus faced Como in a Serie A fixture.
That match marked the first time the horizontal black-and-white stripes — originally conceived in the mid-1990s — were worn in official competition.
Unlike many modern releases, this fourth shirt was made available exclusively in the match (Authentic) version, reinforcing its premium positioning within the club’s kit lineup.
Did You Know?
- The horizontal stripe concept was originally conceived in the mid-1990s but never appeared in an official Juventus match until 2026.
- The red numbering pays homage to the club’s 1990s visual era.
- Player names are intentionally omitted, reinforcing a retro aesthetic.
- The long-sleeve design echoes a silhouette deeply rooted in football heritage.
- The shirt is made entirely from recycled polyester, aligning with modern sustainability standards.
