For the 2024-25 season, Paris Saint-Germain unveiled a limited edition third jersey, designed in collaboration with British rapper and international artist Central Cee. This unique kit combined the club’s football heritage with contemporary music and street culture, while also carrying a meaningful message of social awareness. The jersey reflected PSG’s ongoing commitment to blending sport, lifestyle, and community initiatives.
Design and Technical Features
The third jersey featured a bold pink base, marking a return to a color long associated with PSG’s innovative kits. Made from 100% polyester, the shirt incorporated Nike Dri-FIT technology, which wicks moisture away from the skin to ensure comfort during play. It was produced in a standard fit, suitable for both matchday performance and casual wear.
The back of the jersey highlighted Central Cee’s creative input. Players’ names were printed in a silver metallic cursive font, with the numbers presented in a double-layered design that intertwined two versions of the numerals. The rapper’s personal logo appeared beneath each name, adding a distinctive touch. At the bottom of the shirt, the SNIPES logo appeared, reflecting PSG’s Culture & Community partnership.
A special detail was the “Cench 23” flocking, honoring Central Cee’s nickname and lucky number. Additionally, the Pink October ribbon was featured on the front, signaling PSG’s support for breast cancer awareness campaigns.
History and Inspiration
The jersey drew inspiration from multiple facets of PSG’s identity. The pink color referenced previous kits while emphasizing the club’s fashion-forward and avant-garde approach. Collaborating with Central Cee bridged football and contemporary music culture, highlighting the increasingly visible intersection of sport, lifestyle, and artistic expression.
Central Cee has long demonstrated an interest in football aesthetics, frequently showcasing PSG apparel in promotional content and personal imagery. This collaboration symbolically closed a circle, linking his cultural influence with the club’s visual identity. The inclusion of SNIPES further underscored PSG’s commitment to merging sport, fashion, and community engagement.
Usage and Debut
The limited edition third jersey made its official debut during PSG’s Ligue 1 match against Stade Rennais on September 27, 2024. Both the men’s and women’s teams wore the kit during matches on September 27 and 29, 2024, with the Pink October ribbon highlighting the club’s support for breast cancer awareness. Following these matches, the jerseys worn by players were auctioned on MatchWornShirt, with proceeds benefiting therapeutic education programs for breast cancer patients treated at AP-HP Sorbonne hospitals.
The limited edition was later made available to the public in very restricted quantities: it was released on November 14, 2024, via Central Cee’s official website, and on November 15, 2024, through the PSG online store.
Did You Know?
- The Ligue 1 officially allows personalizations, making this collaboration one of the first high-profile examples of an artist’s branding appearing on an official match jersey.
- The double-number design on the back was unique, intertwining PSG’s traditional numerals with Central Cee’s signature font.
- The limited edition jersey combined performance technology, cultural branding, and social responsibility, making it both a functional kit and a collectible piece.
