Borussia Dortmund have officially unveiled their 2025-2026 home kit, a bold design that celebrates the club’s iconic identity while integrating modern sustainability practices. Produced by long-time partner PUMA and featuring Vodafone as the new front-of-shirt sponsor, the jersey merges historic references with advanced sportswear technology. More than just a piece of apparel, it represents BVB’s enduring connection to its fans, its city, and its distinctive football culture.
Design and Technical Features
The Borussia Dortmund 2025-26 home shirt immediately captures attention with its vibrant yellow base—a hallmark of the club’s identity for decades. Across the shoulders and chest, abstract black brushstroke graphics create a dynamic, high-energy look. The pattern evokes a sense of motion and intensity, reminiscent of urban street art and the electric atmosphere of the Yellow Wall inside Signal Iduna Park.
PUMA has utilised its cutting-edge RE:FIBRE technology, incorporating 95% recycled polyester in the construction of the jersey. This sustainable innovation ensures a lightweight, breathable fit while reducing environmental impact. The fabric is engineered to manage heat and moisture effectively, providing both players and supporters with maximum comfort during matchdays or casual wear.
History and Inspiration
The design of the 2025-26 home kit pays tribute to Borussia Dortmund’s vibrant 1990s era, a period that delivered some of the club’s most memorable kits. Drawing particular inspiration from the 1993–94 home shirt, the new design reflects the expressive, experimental approach of that decade while introducing a modern, digital-like graphic treatment.
Whereas the early 90s kits featured flashes of neon and heavy black sleeve panels, the new shirt opts for a refined interpretation of those elements. The abstract black graphics bring a sense of creativity and disruption, perfectly mirroring the bold, attacking football style that BVB has been known for across generations.
Usage and Debut
The Borussia Dortmund 2025-26 home kit was officially launched on 8 August 2025 and made its on-pitch debut in pre-season fixtures leading up to the Bundesliga opener. It will serve as the primary shirt for home matches across domestic and European competitions throughout the campaign.
The launch campaign embraced the slogan “Everything starts with black and yellow”, underlining how deeply the club’s colours are tied to the identity of Dortmund itself. Promotional imagery featured the roaring Yellow Wall and the city’s industrial heritage, highlighting the connection between team, fans, and community.
Did You Know?
- The Vodafone partnership marks a new chapter for BVB shirt sponsorship. To maintain visual consistency, the company’s signature red logo has been adapted to black, blending seamlessly into the design.
- PUMA’s RE:FIBRE technology allows discarded polyester to be broken down and transformed into high-quality fabric, creating a closed-loop process that supports sustainability in modern football apparel.
- The design echoes the famous 1993–94 home kit, originally manufactured by Nike, yet adds a futuristic twist through digital-inspired graphics and premium finishing.
